Interview with Dr Cohen: Founder of Get Google Ads Free
May 7, 2007
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Interview with Dr Cohen: Founder of Get Google Ads Free
Attacked, and Why the Self-Focus?
Advice to New Affiliate Marketers
Why Do People Fail?
Dr. Jon Cohen has lived quite an amazing life. He has served as a Royal Fellow, been a member of the Bristol's research society, acted as a field doctor in Africa teaching local citizens the basics in health and hygene, given seminars to marketing executives at the rate of $5,000 per client, privately consulted with Microsoft, Amazon, and other well-known online firms.
Oh, and he's managed to spend over $87 million in Google Adwords absolutely free.
His guide, Get Google Ads Free, is currently the top seller on Clickbank and is seeing the type of success that few products get to enjoy. We had the opportunity to send Dr. Jon a few questions about affiliate marketing, life, and what its like to be attacked by a local tribesman (yes, you read that correctly).
Before I begin, I want to congratulate you on your tremendous success. Get Google Ads Free is currently the #1 product in the Clickbank marketplace (by a huge margin as well).
How long had you been using your method to get the free Google ads before you decided to reveal your secrets in this book?
I have been doing this for 9 years this August; I still have campaigns, and share other businesses with some associates who manage things mostly without me at this point.
My ambition has always been set up the businesses, including the legal structure, initial capital outlay, and then build it to work, then either sell it off, or switch tracks quickly to avoid creative burnout due to administrative and daily monotony from that time forward; and per project.
This meant doing either selloff's, or putting in place a management team to take over so I could focus on repeating the whole thing, but with something new or different.
In your guide, you talk a little about some of the businesses you have run in the past. I am also aware that you will be coming out with more guides on health related subjects. With so many projects, how do you manage your time? Do you have any time management tricks you can share with our readers?
This has been my toughest challenge as at this point in my life I'm very heavily "networked." What I mean is that after 75-plus years alive you know a lot of people, and they know you too. So just when you find some time to sit down to get something done, someone says you have a phone call from a dear friend who needs to ask you something very urgent; and you can get so easily caught up in helping them you forget you have 100 other things to do today as well.
Add to this that no two projects ever are really the same, and you have a real mess in time management.
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I tried reading books by experts on how to manage my time better, and after reading these books for two hours I'd glance at my Rolex and say to myself "Oh my-my! Look at the time. I had better get cracking as I have so much to do!"
I guess it all comes down to what some people might say is a remote (at best) formula in that I first recognize what I've been throwing around in my head for a while, then I sit down at my computer and kind of start somewhere, and then from whatever I put down I try to mold into something good. And if after a while it looks like I'm creating crap, I stop, see if I can save anything or get anything fresh from it, then possibly start over.
I do this a lot, and on my computer I have more folders than I can count, most containing something I will probably never use; but I keep it just in case.
Eventually something really good comes to me, and I follow it it to see where it takes me (not the other way around!) and just see where I end up.
Then I try to mold it and shape it before I let anyone else take a look because I know that with anything new you create you never have a second chance to make a first impression (so I guess I want it to look good as it can get before anyone else lays eyes on it; and I judge a lot by their initial reaction as I believe it honest as their eyes usually won't lie to me).
I've spent months toying with something, trying to get it just right, and the whole time it wasn't making me a buck, but costing me a lot. And at several points I may think to myself "where is this going if anywhere?"
Then it seems to work itself out with enough dwelling; which to me is just staring off daydreaming until I get a little something more, and then a momentum sort of takes hold.
When I finally finish something I usually end up shocked it did as well because I remember it having what seemed like so many impasses that troubled me. I guess I couldn't think of it ever producing anything other than a headache.
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